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Story Behind the Collection

Sassy JEWELL is a Lifestyle Brand for a Woman who is desires to be



Great excitement must have transpired across Persia as the news of a search for a Queen for the King of Persia echoed through the province. Every woman hoped she would be the one to be chosen.

By the King's command, beauty pageants were held in every province, and the loveliest maidens were given a free trip to the great  finale at the King's palace.

Amongst the maidens to arrive at the palace was Hadassah, an orphan from a minority group. As she gracefully presented herself to the King, he was overcome by her breathtaking beauty. Hadassah, an orphan won the King's heart and favor, more than any of the maidens; thus placing a royal crown on her head making her the Queen of Persia.

This life story is the backdrop of Fumi Hancock's Collection. She dresses women so they can feel not only comfortable, but elegant, alluring, sophisticated and more importantly, SHE HELPS WOMEN TO MAKE BOLD STATEMENTS WITH THEIR DRESSING STYLES.

,Vibrant, Colors are never to be shied away from! They exude confidence and strength; They empower and inspire!​


She implores women, in particular young women, to dare dream by making bold statements with their dressing, no matter the race, the occasion, the season, and/or life experience.





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